Showing posts with label #analytics. Show all posts
Showing posts with label #analytics. Show all posts

Monday, July 12, 2010

Biz, Sales & Marketing Lessons from FIFA World Cup 2010

At the end of the soccer mania that lasted a month, the “Beautiful Game” has offered many re-inforcements and lessons for business and life. Here’s what I got and would love to read about your experiences as well:

Lesson 1: Dare look beyond the data:
I have noticed at times, an obsession for data, as an end in itself. This curtails the free run of a spirited idea – the “right-brain-big-picture” leap-of-faith that powers you to dream big and win big.

Every time, I look at numbers, I ask “So what?” Look at some of the World Cup 2010 statistics below and you’ll know what I mean:


a) In the Round of 16 match, England showed better stats than Germany on all key points. They had more shots overall (19 v 17), more shots on goal (9 v 7), more corners (6 v 4) and even higher ball possession (52% v 48%).


So what? Germany thrashed England 4–1.

b) Argentina had better data than Germany on all key counts – overall shots (20 v 18), more shots on goal (7 v 6), corners (5 v 4), ball possession (54% v 46%).
So what? Germany dismissed both the stats and Argentina out of the WC with a 4-0 win.

c) Brazil had more shots - (15 v 11) and more corners (8 v 4) than Netherlands in the Q/F.

So what? The world No. 1 nation could not convert their chances to make it to the semis.


d) Of course, data mattered in the final crunch. Spain had better stats on most counts. But look closely and you will see that they managed a only single goal, that too in the 116th minute - at the end of the 2nd half of extra time


The lesson here is to engage in a closer examination of impressive statistics vis-a-vis their final objectives. How well do your data/stats convert to meet your organizational goals and how are the missing links fixed?


Lesson 2: Team Work Vs Individual Rock Star

An age-old sporting lesson was brought home once again at the World Cup – team work matters. Ronaldo, Rooney, Messi, Kaka – all super heroes for their clubs. But when it came to playing as a team for their country, they couldn’t keep it together.

Lesson 3: Dare to go beyond competitor reputation

A number of higher ranked teams were beaten soundly by lower ranked nations in various qualifying matches. Minnows Japan, Ghana, Switzerland, USA and Slovakia dared to look at the enemy in the eye and give them a run for their money and pride.

So what if your competitor is a 100-pound gorilla? If you are hungry about winning, you will. It’s all about preparation and keeping faith.


Lesson 4: Hungry to win? But play it fair

And finally, Uruguay’s Hand of God - II was a big lesson. Indeed it was very big deal for Uruguay to win over Ghana and get into the semis. But to what lengths would a team go to? Suarez (URU) cheated an entire continent and the spirit of the game to make way for his country.


Big deal or small – can we play it fair and square?


It’s going to be another long wait for the next world cup. But then, that’s what the Beautiful Game is all about. The Game may be over. But the lessons are for life.


What has been your take-away from this spectacular event?