Thursday, November 4, 2010

The Hunt, The Courtship, The Qualification & The Punch - 4 key steps in B2B Lead Gen & Nurturing

The business of Lead Generation / Nurturing , is a fine art of courtship... a labor of love.

It requires a thorough and intimate knowledge of the prospect organization; a well thought-out contact / relationship-building plan and oodles of patience and persistence – usually lasting two to three quarters, to help sales bag that $X million deal.

An exclusive article over 4-parts was written for Paul Writer - India's first B2B Marketing Hub. The article titled - "B2B Lead Gen - A Labor of Love" explores some crucials aspects of Lead Gen & Nurturing, with insights and nuggets from a practitioner's experience.

Read all about it on -

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